Antyra Solutions · Aavya Cove Villas · Paid media update
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Data as of 16 Oct 2026, 11:15 (Colombo). Budget, impressions and clicks are October month to date (1-16 Oct; 16 Oct is a partial day). Google Ads performance and website results run from campaign launch (25 Sep) to 16 Oct. Allocations come from the agreed media plan; Meta spend is billed in LKR and converted at the plan's 328 LKR/USD.
1-16 Oct, Google Ads and Meta combined. Meta clicks are link clicks.
October spend against the property's monthly allocation. The lighter extension shows where spend lands by 31 Oct at the last three full days' rate (paused campaigns excluded).
| Property | Channel | Allocation | Spent | Remaining | Used | Projected |
|---|
Google Ads from the Aavya Cove Villas account; website figures from the Aahaasa GA4 property, counting visits that land on Aavya Cove Villas pages.
Balapitiya · Restorative Journey
Every booking recorded on the property's website since campaigns launched, from all traffic sources, not only paid media. Test bookings made through Google Tag Manager preview are left out.
| Property | Website visits | Bookings | Booking value | Visit-to-booking rate | Avg. booking value |
|---|
All channels, 25 Sep - 16 Oct. Each dot is a booking, labelled with its value.
Bookings are recorded through the Aahaasa booking engine and show room value before tax. Visits count sessions that land on Aavya Cove Villas pages.
Booking value by the guest's country (GA4 location of the booking visit), since 25 Sep, with whether that country is in current paid targeting.
Whether paid media drove or assisted any booking since 25 Sep, checked four ways.
| Date | Property | Value | Booking visit source | First visit source | Paid touchpoint |
|---|
None of the bookings so far trace back to a paid visit. Where a booking shows the resort's own website as its source, the channel that first brought that guest isn't visible. With bookings typically planned 100+ days ahead, paid visits from the last three weeks may still convert later.
Brand and Generic Search are live, targeting the United Kingdom. Performance Max, remarketing and Demand Gen follow in phases (see the roadmap below).
Where each account's campaigns are serving, with impressions since launch.
USD, 25 Sep - 16 Oct
Share of eligible searches the ads appeared in, since launch. Plan target for brand: 70%+
25 Sep - 16 Oct. Conversions are micro-conversions (view item list, add to cart) used to train bidding while booking volume builds.
| Account | Campaign | Bidding | Spend | Impr. | Clicks | CTR | CPC | Conv. | Impr. share |
|---|
A selection of the keywords each campaign targets, not the full list, with impressions and clicks since launch. Google matches these to related searches, shown in the next section.
Share of search clicks by type, 25 Sep - 16 Oct, followed by a selection of the location, luxury and brand searches the ads appeared for. Google only reports search terms with enough volume.
| Search term | Type | Campaign | Clicks | Impr. | Spend | Micro-conv. |
|---|
Brand: searches for the property by name. Location & luxury: searches for the kind of stay and destination the property offers. Other searches: broader travel searches, reviewed weekly and refined with negative keywords.
Aavya Cove Villas campaigns, 1-16 Oct, LKR.
From each campaign's ad set targeting.
| Campaign | Status | Spend | Impr. | Reach | Freq. | Link clicks | Landing views | CPM |
|---|
International campaigns turn most link clicks into landing page views. The local Sales campaigns, targeted within Sri Lanka, record few landing page views and are under review.
Every ad that ran 1-16 Oct, ranked by landing page views. Cost per landing page view shows how efficiently each ad brings people to the website.
Daily website visits from paid search and paid social, 25 Sep - 16 Oct, on one shared scale.
Paid search - visits, - engaged · Paid social - visits, - engaged
Engaged visits last 10+ seconds, view 2+ pages or trigger a key event.
No bookings have come through Google Ads yet, which is expected three weeks in. Spend so far is modest and the campaigns are still in the data-accumulation stage: Generic Search runs on Maximize Clicks to build traffic and micro-conversion signal (view item list, add to cart) before moving to conversion-based smart bidding. Brand Search runs on target impression share to protect the Aavya Cove Villas name. Performance Max is planned for the week 4-5 mark, once the account has enough micro-conversions to learn from.
Brand and Generic Search live. Maximize Clicks to gather traffic data, with view item list and add to cart as primary micro-conversions so bidding has signal before bookings arrive.
Brand Search continues on target impression share to protect the name. Generic Search stays on Maximize Clicks. Search term reviews and negative keywords are ongoing.
Performance Max launches once micro-conversion volume supports it; Aavya's signal is building steadily.
Display remarketing once audience lists reach Google's minimum size; Demand Gen if budget, creative and traffic support it. Until each stage launches, its budget share stays with Brand and Generic Search.
Generic Search moves to Maximize Conversions once it records 15+ conversions a month; target CPA or ROAS bidding once bookings build up. Budget shifts toward the best-performing campaigns.
Micro-conversions logged by the Google Ads account since launch. More signal means Performance Max can learn faster.